{ Marketing Materials }

Business marketing materials

Every business and organization has marketing needs. Whether it's a brochure touting services or soliciting donations, ads to attract attention to sales or promotions, or newsletters to maintain the interest of customers, effective marketing copy is a necessity.

Advertising Copy:

William Shakespeare said, “Brevity is the soul of wit.” It’s also the soul of effective ad copy. Advertising space is generally limited space, so it is imperative that your copy capture your audience and convey your message (product/service) in a concise, eloquent and memorable manner. I can brainstorm with your staff or coordinate with your graphic artist to develop advertising copy that makes the most of your investment and achieves your goals.

Brochures:

Brochures are intended to sell your product or service when you aren’t available to do it in person. They get left with prospects, sent to potential clients, and passed around by would-be customers. They take on a life of their own and can be a powerful marketing tool. You need to feel confident that your brochure is representing you (your products and services) well.

An effective brochure is going to be a graceful marriage of design and copy. It must appeal on a visual level and speak to your audience – providing the most pertinent information your customers need. It must entice, inform, and persuade.

I’ll work with you to identify the specific purpose of the brochure you want to develop. Perhaps you have a product or service that has appeal for very specific and different types of audiences. It might be wise to develop individual brochures for each target market, versus one generalized piece. By clarifying the purpose of the brochure and the audience for whom it is intended we can make sure your brochure is an effective marketing tool that’s working for you even in your absence, and not just another throw-away your customer tosses aside.

Newsletters:

Newsletters provide a great way to maintain contact with customers, hold their interest, and generate excitement for events or new developments. But do you have the time to produce a newsletter on a regular basis?

I can provide you with an appealing newsletter design and then fresh content on a regular basis for you to publish and send out to your customers and donors. Whether it's via print, or done digitally, a newsletter is an excellent marketing tool, helping you to maintain a relationship with individuals who have already bought in to your product or service. Remember, it costs far less to keep a current customer than to find a new one.

Direct Mail:

Sometimes the best way to reach a customer or donor is by using a carefully crafted letter targeting a specific audience. Effective direct mail marketing requires a vetted list of individuals who are good candidates for your product or service combined with a compelling appeal, crafted specifically to speak to the audience you've identified. I can create a direct mail piece that highlights the components of your product or service in order to develop maximum interest from your clients. An assortment of direct mail letters, focusing on different product appeal, can be developed for use in reaching a variety of markets and customer groups.